Strategic Emails That Nourish Your Business Like You Nourish Others
Thoughtful, story-rich email (+tech) for food, farm, and wellness brands rooted in connection, care, and craft.
When Your Message Feels Just Right and Lands in All the Right Places, You Gain More:
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Time
Step away from the blank screen and back into doing the work you love.With carefully crafted emails that sound like you, your message becomes clear, letting your audience know you have what they crave—and giving you more time back in your day.
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Abundance
When your email speaks directly to your ideal customer, they feel an instant connection to your business and want to buy from you. Selling with soulful copy that’s not spammy is essential for creating genuine connections that grow your business and your income. A well-written welcome sequence or abandoned cart recovery sequence can increase sales without extra ad spend.
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Genuine Connections
When you take the time to create emails that genuinely connect with your customers, you are creating deep loyalty. When readers feel seen and understood, they want to come back for more.
Your work brings nourishment, flavor, and balance to every plate – but your business runs you instead of the other way around.
You happily craft delightful farm-to-table meals and create artisanal flavors many love. Yet the pressure cooker of marketing, inventory, and digital upkeep leaves a bad taste in your mouth.
You miss the days when your creativity flowed freely – when you could focus solely on your passion for food.
You can reclaim your creative space with expert email sequences that sounds like you, so you can pour your heart into what you love.
That’s why email is the perfect tool — it lets you connect personally, tell your story, and keep customers coming back to your table.
I’m here to help translate your voice into compelling copy, freeing you to focus on what feeds your soul.
Hello, I’m Heather.
I’m a seasoned homemaker, mom of five, holistic health coach, and trained copywriter—with decades of experience in what I now write about: real, nourishing food.
For over 30 years, I’ve prepared meals, grown food in my backyard, and built a life where memories began around the table. My hands-on experience brings depth and authenticity you won’t find in generic, pre-packaged marketing.
Though my children are grown, my instinct to feed and care for others remains strong.
Food is more than fuel—it’s a connection. To the earth. To ourselves. To each other.
It should nourish, not deplete. Heal, not harm.
Today, I specialize in email marketing for natural food & wellness brands — because it’s the single most powerful way for you to grow without losing your personal connection.
I help businesses like yours grow with thoughtful, story-driven copy, rooted in values your customers share—so you can keep feeding people in the way that truly matters.
When you work with me, you’ll get words infused with warmth, trust, and decades of real-life experience.
I write for businesses that nourish, nurture, and connect – especially those rooted in:
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Farm-to-Table & Artisanal Food
Farms, CSAs, food artisans, and regenerative producers that value quality, tradition, and sustainability.
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Gardens, Growers, and Markets
Seed companies, garden brands, and homestead-inspired businesses bringing fresh, seasonal food to their communities.
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Holistic Wellness
Real food brands, herbalists, and wellness-focused brands and practitioners that use food as medicine.
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Cafes, Gathering Spaces, and Community Spaces
Coffee shops, general stores, and farm-to-table restaurants where food and wellness connect people.
A Taste of My Writing
To see the individual samples, click the image to view it in Google Docs form.
My Menu of Services
When you work with me, you gain a partner who brings decades of hands-on experience in food, home, and garden—and the professional training to turn that into powerful, purposeful words.
I take pride in my work and write purposefully—to educate your readers and help them see how your products and services bring value to their everyday lives.
Here’s what you can expect when we work together:
Authentic copy, written by a real person—me. Every word is written and designed to sound like you by someone who gets your audience because they are your audience..
Clean formatting so you can easily plug the copy into your website or email and hit send.
Headlines that catch attention and ctas (calls to action) that get clicks.
Professional polish. Your copy will be fully edited and error-free, so you can hit publish almost immediately.
A grounded work ethic. I meet deadlines, communicate clearly, and aim to make your life easier.
Backend setup and analytic reporting to save you time.
Email copywriting isn’t just about filling in the blanks—it’s a thoughtful, creative process rooted in strategy and connection. It takes time, skill, and a deep understanding of your business and audience.
I offer discounted rates and bundled packages for monthly retainer clients. If you’re curious about either, let’s chat and create a personalized bundle.
And if there’s something you need that’s not listed? Let’s talk strategy to start checking those goals off.
Your Copy, Your Way
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The Cultivation Package (Monthly Retainer)
For brands ready to nurture customer relationships month after month.
4–6 custom emails per month
Uploaded directly into your ESP (like Klaviyo or ConvertKit)
A/B testing for subject lines and calls-to-action
Monthly performance reports
Continuous optimization of existing flows + new flows added over time
$3,000/month investment -
The Harvest Package (Full Automation Setup)
For brands who need a strong foundation of automated sequences that work while you sleep.
Opt-in form setup (if needed)
Welcome sequence (3–6 emails recommended)
Post-purchase sequence
Abandoned cart sequence
Audit of existing automations + improvements
$2,400 one-time investment -
The Rooted Sequence (Choose What You Need)
For brands who want to strengthen one specific part of their customer journey.
Welcome Sequence → starting at $600 for 3 emails (I recommend 6 for best results)
Post-Purchase Sequence → $600
Abandoned Cart Sequence → $600
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The Taste Test (Automation Audit)
Not sure where to begin? Start here. I’ll review up to 20 of your existing emails and provide clear, actionable recommendations to boost conversions and connection.
$400
About Me
Hey there, I’m Heather — a writer, homemaker, and lifelong handmaker of meals, spaces, and stories that nourish.
For over 30 years, I’ve been creating meals from scratch, growing gardens, and helping create beautiful memories that start at the dining table. My roots run deep in homemade living — I was raised on a sheep farm and homestead, and I’ve carried that grounded lifestyle into my adult life with joy and intention.
Though I’ve always loved creativity — crocheting, sewing, gardening — writing has been my constant companion. Words are how I connect, and copywriting is how I help small, values-based businesses thrive.
Today, I specialize in email marketing for natural food + wellness brands because email is the single most powerful way to grow sales without losing the human connection. It lets you tell your story, nurture loyal customers, and create sustainable growth — all while staying true to your mission.
Alongside being a trained copywriter, I’m also a certified holistic health coach with extra education in mindful eating, gut and hormone health and a deep understanding of the kind of connection people crave — real, nourishing, and meaningful. I use that insight to help food businesses cultivate those connections through story-rich emails that sell with warmth and integrity.
Whether you make small-batch goods, prepare farm-to-table meals, or create nourishing food experiences, I’d love to help you save time, grow your impact, and keep your customers coming back for more.
“For is there any practice less selfish, any labor less alienated, any time less wasted, than preparing something delicious and nourishing for people you love?”
— Michael Pollan